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Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing: A) video ad campaigns. B) bidding strategies. C) cost-per-view (CPV) bidding strategies. D) TrueView in-display ads. Ans- A) video ad campaigns.
Which of the following can be targeted when building a mobile video masthead? A) An iOS app. B) All of the listed answers are correct. C) An Android app. D) m.YouTube.com Ans-B) All of the listed answers are correct.
______________ is the most effective way to control the number of times a user sees an ad. A) Setting a lower cost-per-view (CPV) bid at the campaign-level B) Monitoring audience retention metrics with YouTube Analytics C) Setting a frequency cap D) Lowering bidding levels Ans-C) Setting a frequency cap
An advertiser who wants to ensure a specific reach for a specific price on YouTube should use: A) Reservation buying. B) Placement targeting. C) TrueView video ads. D) Interest targeting. Ans-A) Reservation buying.
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign? A) Using Google Analytics. B) Using YouTube Analytics. C) By creating an AdWords conversion tracking code. D) You cannot measure conversions with the in-stream format. Ans-C) By creating an AdWords conversion tracking code.
_________ ads can be created and managed through AdWords. A) Reserve-bought B) TV C) TrueView D) Masthead Ans- C) TrueView
True or False: AdWords for video ads can use private videos. A) True B) False
Which video ads can be created with AdWords for video? A) Homepage expandable masthead unit. B) TrueView ads. C) Engagement ads. D) InVideo ads. Ans- TrueView ads.